Here is Pepsi's official press release:
PEPSI AND LINPEPCO ANNOUNCE LOCAL GRANT RECIPIENT OF
PEPSI REFRESH PROJECT
– Project Sweet Peas Awarded $25,000 to Provide Care Packages
for Families Who Have a Baby In The ICU –
Topeka, KS – May 3, 2010 – Just in time for Mother’s Day, the Pepsi Refresh Project, a groundbreaking effort that funds ideas, big and small, that can refresh the world, announced today that Project Sweet Pea of Topeka, KS received the most votes in April and is on track to be collectively awarded a $25,000 grant to provide care packages to families who have an infant in the ICU. In 2010, Pepsi is awarding more than $20 million to ideas that will move the world forward. Anyone can submit an idea at www.RefreshEverything.com and each month the public decides who wins.
Americans voted for over 1,000 ideas from April 1 through April 30 at www.refresheverything.com. With the April ideas’ votes tallied, Pepsi is working with partners at Global Giving and GOOD to ensure that each idea qualifies to receive funding. Once approved, each idea will have the opportunity to be put into action.
“The Pepsi Refresh Project is about people like you and me coming up with ideas that will refresh the world. Project Sweet Pea, our local winner, is helping families that are going through the toughest times of their lives,” said Pat O’Donnell, General Manager, LinPepCo. “We hope that their dedication to this cause inspires others in our community to get started on a refreshing project they believe in.”
Voters at www.RefreshEverything.com agreed that Project Sweet Pea’s idea is a compelling one: Project Sweet Pea offers a variety comfort kits to hospitals for parents who are going through the stress of caring for a child in intensive care. Project Sweet Pea has a basic Neonatal/Pediatric Intensive Care Unit bag which includes basic items such as journals, crossword puzzles, books, and baby blankets. A Long-Term Neonatal/Pediatric Intensive Care Unit bag aimed at families whose stay at the hospital is longer than expected and includes additional items like toothbrushes, deodorant, and gift cards.
“The stress of having a child in intensive care is unimaginable to most people,” said Mallika Chopra, Pepsi Refresh Health Ambassador. “Something as small as a gift bag with every day items will help make tough times a little easier for these parents.
The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as a catalyst for optimism. In 2010, Pepsi is funding ideas that will move the world forward in six categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education. The Pepsi Refresh Project will feature significant social engagement around people and the power of ideas.
To implement the project, Pepsi has partnered with three organizations dedicated to making a positive difference in the world: GOOD, a leading platform for thought and action revolving around pushing the world forward; Global Giving, an online marketplace that connects people who have community and world-changing ideas with people who can support them; and Do Something, the largest non-profit teen charity.
Erin Byram 212-445-8174 ebyram@